This shows you trending keywords across timeframes and categories. It prioritizes topics that are seeing huge growth (hence the name), so you can get in on them before the rest of the industry catches up. There’s a distinction here between new keywords and trending keywords. By their nature, many new keywords will trend for a little while.

Email Template Example for Link-Building Outreach

It also lets you manage various marketing strategies all in one platform, like SEO, social media, PPC, and backlink outreach campaigns. Although I also use it for link analysis, typically alongside Semrush (as every SEO tool’s database is different, so it’s not a bad idea to use multiple if you can). These are all valuable insights that can help me form my own data-driven content marketing strategy. Each topic also breaks down into subtopics and related keywords. Often, these high-performing PPC keywords can be great opportunities to target organically.

• Within that space, you can load a template, start writing, drop in the text from an existing post, or extract content from a URL.
• For example, the SEO for beginners course, the WordPress for beginners course and a course on structured data.
• When it comes to SEO, many companies focus on rankings and traffic.
• Follow Google’s HTTP to HTTPS guidelines for your migration to minimize risks to your search engine optimization efforts.

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“There are tons of ways to improve your email pitch, but a problem many link-building pitches have is that they don’t consider the blogger or journalist’s audience. They’ll blast out email templates with generic guest posting ideas in hopes of a response, playing the numbers game,” says Rubright. Instead, Rubright recommends earning links from websites your customers are reading. “This has been how I’ve approached link building for any website I’ve been able to sustainably grow,” says Rubright. Samantha North, content strategy consultant and founder of Content Foundations and samanthanorth.com, shares her top four keyword research best practices with us below. The person in this role can report to the marketing team, development team, or even design team.

Get SERP data, ranking, tool reports, and competitive analysis all in the form of convenient reports with Marketing Miner, which has over 40,000 users. With this feature-packed tool, you can easily find out what keywords your competitors are ranking for and craft great content around those terms and phrases. Ubersuggest is a simple keyword research tool that scrapes data from Google’s Keyword Planner for keyword ideas based on a keyword you provide. This Chrome extension shows you the search volume in your Google search results.

Whether you have mobility issues or you’re in the dark about your off-page SEO, Raven Tools is an incredible time-saver. A long-time favorite, Ahrefs is widely used for SEO, and even in 2025 it continues to show up in experienced marketers’ toolkits. The Screaming Frog SEO Spider brings to light plenty of weak spots that need TLC. If you have empty or repetitive meta descriptions, it calls your attention to these mishaps. Use the Lighthouse extension to generate a report of the page’s performance, which also considers its security, accessibility, and quality. There is a lot you can glean from hanging out in relevant community forums and groups.

Wappalyzer will help you determine if a given website is using a CMS, CRM, ecommerce platform, advertising networks, marketing tools, or analytics. Conduct competitor analysis with SimilarWeb that shows you a given domain’s traffic, top pages, engagement, marketing channels, and more. Merkle’s Schema Markup Generator tool will help create JSON-LD markups for articles, breadcrumbs, events, FAQ pages, and how-to guides. The Rich Results Test will discover if your website can support rich results, which is when your Google result includes non-textual elements like images. The Counting Characters tool will provide both the character count and the pixel count to ensure you are creating meta tags that are not cut off by an ellipsis – represented by (…). Featuring keyword reports, keyword research, crawling dates, and more.

The lower the KD%, the weaker the competition from other sites. Keyword research is the process of discovering what search terms your target audience uses. Use the Semrush Local toolkit to streamline and improve your local SEO SEO Anomaly strategy. One of the most important factors in local SEO is optimizing your Google Business Profile because Google evaluates and ranks profiles (rather than webpages) in map-based results. Technical SEO involves improving the technical aspects of your website to enhance its search visibility.

After setting up your project, navigate to the “Issues” tab and search keywords like “mobile” in the search bar. As per Semrush’s Keyword Overview tool, it has a 5.4K US and 13.9K global search volume (as of this writing). So, it’s important to publish high-quality content that is also pleasant to consume on a fast-loading, mobile-friendly, and secure site. To make the most of this exposure, focus on publishing high-quality, valuable content that genuinely helps your visitors.

This emphasis on UX has introduced the importance of Core Web Vitals, a set of specific factors that Google considers important in a webpage’s overall user experience. In essence, keyword research tools are essential for uncovering the terms that are most relevant to your audience and business. A free SEO checker is a tool that analyzes your website‘s search engine optimization performance at no cost.

On the other hand, DIY SEO can only take you so far and ultimately you’ll want to find a trustworthy SEO company to work with. This setup allows your business to access the SEO specialists you need in one place. Because of its cross-over with web development, it’s a challenging area for most SEO agencies. However, remember that the best SEO service providers are skilled consultants. They use skills and technical SEO tools to work alongside your developers and get impactful SEO updates implemented.