Fixing issues improves site speed, indexing, and mobile usability. A thorough SEO audit shows how well a site follows best practices. It highlights errors that prevents a website from reaching its full potential in search rankings. Doing an audit helps website owners create a plan for improvement, supporting long-term success in organic search results. Given you’re optimizing for search engines, it’s key to understand how much organic traffic you’re driving through them. Use Google’s Rich Results Test tool (free online) on a few pages to see SEO Anomaly if any schema is detected and if there are errors.

• They will have experience making technical improvements with your website programming languages and CMS.
• If you and a competitor have sites that stand shoulder to shoulder on the SERP, then even the most basic of issues could be the catalyst that determines who ranks at the top.
• In this guide, I’ll walk you through five essential steps to maximize your site’s performance.

Why do an SEO audit?

To help, we’ve created this list of the 10 best technical SEO audit tools that you should know about. We’ll explain the key features behind each one, how it can help you make your website more search-engine friendly, and how to get access. An on page SEO audit is like a website health check, examining elements for search engine optimization and user experience. An enterprise SEO audit will also review your content’s overall quality and organic value. This includes reviewing all of your website’s keyword rankings, featured snippets in Google, and more.

The 10-Step SEO Audit & Checklist

Understand any site’s backlink profile and discover link building opportunities. Research competitors and find opportunities with search volume, competition and CPC data. Additionally we provide a clear, actionable, prioritised list of recommendations to help improve. With that additional revenue, your company can hire new team members, open a new facility, or even launch a new product or service. These are the results of investing in a comprehensive SEO audit. So, now that you know the answer to the question, “how much does an SEO audit cost?

An SEO audit looks at how well a website performs in search results to find areas that need work. It helps find technical SEO problems, analyze on-page elements, evaluate Core Web Vitals and site speed, and analyze user experience and content quality. An SEO audit also looks at outside variables like backlinks and rival tactics to identify areas for improvement.

The above SEO audit checklist covers the technical SEO, on-page SEO, and off-page SEO checks you need to make to improve your SEO. You can go deeper by enrolling in a technical SEO course and visiting the resources below. SEO Auditing is not only for finding and fixing errors but also for spotting opportunities to grow your website. One of the ways to do this is to identify new keywords that can generate targeted traffic. Unfortunately, it is also one of the most important SEO factors that must be addressed successfully. Study after study outlines the importance of page speed (especially for mobile) and how it can affect your rankings and conversion rates.

Many websites rush straight into link building, generating hundreds or even thousands of low-quality backlinks with exact-match anchor texts, before laying any SEO groundwork. You can label almost anything – products, articles, reviews, events – to clearly explain relationships and context. This clarity helps search engines understand why your content is relevant for a given query. After auditing over 500 websites, I’ve rarely seen Core Web Vitals alone significantly improve rankings. Typically, I recommend tackling technical and indexation issues first (because if Google can’t properly crawl/index, other optimizations won’t fully matter).