Off-page SEO (also called off-site SEO) refers to any actions you take outside of your website to improve your SEO. That often includes link building, getting published in third-party websites, and being interviewed. Review what appears on Google page one for your target keywords. Is it difficult for a searcher to distinguish one result from another?

Think about the words that a user might search for to find a piece of your content. Users who know a lot about the topic might use different keywords in their search queries than someone who is new to the topic. For example, some users might search for «charcuterie», while others might search for «cheese board». Anticipating these differences in search behavior and writing with your readers in mind could produce positive effects on how your site performs in search results.

• You’ll get search engine traffic faster… and eventually, rank the page for more than one term.
• But if you’re looking for a more comprehensive list of tips, check out our complete SEO checklist.
• For example, voice search via your car’s dashboard may evolve beyond what we typically think of when talking about Google search on a laptop or smartphone.
• Rather than just reaching out and asking the author to add a link or make the link “clickable,” think about how you can help improve the content and make it beneficial for the author.
• An effective SEO strategy establishes clear objectives, timelines, and methodologies for improving search rankings.

AI Writing Tools Overview: Strengths and Limitations

Additionally, refreshing your existing content helps you make the most of your current assets without always needing to create new content from scratch. Examining the SEO strategies of your competitors improves your own optimization efforts by revealing proven tactics that work in your specific industry and market context. Evaluating competitors’ SEO strategies helps you identify content gaps and keyword opportunities your competitors are successfully targeting but you have missed, saving valuable research time. Additionally, competitor SEO strategy analysis prevents you from reinventing the wheel by showing which strategies are already delivering results for similar businesses.

Improve Technical SEO

Keep your content scannable, specific, and structured – that’s what Google loves to pull. Original visuals aren’t just eye candy – they’re a major traffic source. You can check your performance with the free PageSpeed Insights tool. Finally, run responsive web design testing and mobile testing across devices to check performance across device types.

When lots of people click on your result in Google, you can find yourself with higher rankings for that term. If you run a small blog with a homepage and a bunch of blog posts, this rule is pretty easy to follow. WordStream’s guest authors are experts, entrepreneurs, and passionate writers in the online marketing community who bring diverse perspectives to our blog on a wide range of topics. It isn’t always about trying to go for the most popular search terms and expecting to be able to compete with the big fish right out of the gate. It’s about knowing your audience and trying to provide the content, information, and overall service they want/need. With that in mind, here are eight SEO tips that are just as effective now in 2021 as they have always been.

Cathal Melinn is a well-known Digital Marketing Director, commercial analyst, and eommerce specialist with over 15 years’ experience. Customers who did not convert through SEO strategies might convert with targeted, personalized PPC ads and vice versa. You can use PPC campaigns to test keyword strategies before implementing them in SEO. And with the rise of ChatGPT and AI, it’s only going to grow and become even more important. In fact, I would go as far as saying it’s the best time to get into SEO. It’s like they took a little bit of what Efficient App is doing, a little bit of what G2 is doing, and a little bit of the traditional coupon website.

We recommend running monthly scheduled audits to notify you of any new issues that need your attention before they become more serious problems. The tool displays a list of all your errors, explaining each issue and how to fix it. In this case, we want to see the technical errors—the most critical issues—so we click on «Errors.» You will see a report indicating which URLs you need to improve for both desktop and mobile. You can sort the table by priority, URL, keywords per page, total volume, number of ideas, or last updated date.

Overall, your SEO content strategy should be optimized for both people and search engines. Another part of a good SEO plan is to optimize the URLs on the website. URLs with keywords in them tend to rank higher than URLs without BHS Links them. And the best URLs are ones that give your visitors and the search engines a better clue as to what the content is about.

That way, you’re reverse engineering sites that already know what they’re doing. For example, let’s say you were going to publish a blog post optimized around the keyword “best mattress”. Sure, backlinks, keywords and other traditional signals are still important.